Lucky Magazine
Under Condé Nast, Lucky Magazine, put out 13 print copies a year and 13 digital editions. Each month I designed the digital edition of the magazine, with the Digital Art Director where we created unique ways to showcase the cover stories and “How To” style section each month; most of which required additional coding and problem solving for a much smaller layout. As a print designer, I was also asked to design front of book stories as well as cover stories. I worked closely with the Creative Director and Art Director to ensure we adhered to the brands identity, while keeping each addition fresh, fun and alluring to the customer.
While working for Lucky Shops, I became the Digital Photo Director where I designed all digital display ads, story banners and social assets. I was also asked to Art Direct two photoshoots where I worked on a Perfect Fit denim story and an accessories story with the San Diego Zoo.
Client: Lucky Magazine, Lucky Shops
Role: Digital Designer, Print Designer, Digital Photo Director
March 2014 / Cover / Role: Print Designer + Digital Designer
Special Edition Issue / 2014 / Cover + Cover Story / Role: Print Designer + Digital Designer
Special Edition Issue / 2014 / Role: Print Designer + Digital Designer
Special Edition Issue / 2014 / Role: Print Designer + Digital Designer
February 2014 / Zoe Saldana / Cover Story / Role: Print Designer + Digital Designer
February 2014 / Behind the Scenes / Role: Print Designer + Digital Designer
December 2014/January 2015 / Front of Book / Role: Print Designer + Digital Designer
March 2014 / Front of Book / Role: Print Designer + Digital Designer
January 2014 / Feature Story / Role: Print Designer + Digital Designer
January 2014 / Feature Story / Role: Print Designer + Digital Designer
March 2105 / Cover / Role: Digital Designer
March 2105 / Feature Story / Role: Digital Designer
March 2105 / How To / Role: Digital Designer
May 2105 / Denim Story
Role: Art Director + Retoucher/
Photographer: Sunny Shokrae
June 2105 / Accessories Story
Role: Art Director
Photographer: Winnie Au
Luckyshops.com / May 2015 / Beauty Story
Role: Art Director
Photographer: James Westman